This is the third time we have been recognized by the Halo Awards for our efforts in the veteran space.
In 2017, Activision Blizzard released the latest game in the Call of Duty Franchise – Call of Duty®:WWII. The game developers made an enormous effort to respect the sacrifice and experiences of actual service members in the very foundation of the game. This made it a perfect opportunity to shine a light on the work that the Endowment does to honor today’s veterans in one of the most meaningful ways possible: through helping veterans find high-quality employment.
“We’re so grateful for this recognition,” said Dan Goldenberg, Executive Director of the Call of Duty™ Endowment. “We started 2017 with the goal to deeply integrate our cause with Call of Duty®: World War II’s great content, and this is incredible validation of a campaign that has helped thousands of veterans find meaningful employment and educated millions of gamers about the Greatest Generation’s sacrifices and accomplishments.”
By holding live gaming events, deploying in-game charity items, engaging celebrities, leveraging partners and vendors, highlighting actual World War II veterans, and expanding its operation to the U.K., the Endowment’s Honoring Veterans Then and Now campaign introduced our mission and World War II history to entirely new audiences and donors, and the campaign raised more than a million dollars to helping veterans find meaningful employment.
The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and presented by Engage for Good (formerly Cause Marketing Forum). 2018 marks the 16th year that Engage for Good will honor businesses and nonprofits with Halos for doing well by doing good.